Brand-aware systems
I build flexible visual systems that feel distinctive without becoming difficult to maintain.
Independent product designer & front-end builder
I craft calm, memorable digital experiences for thoughtful brands.
I’m Alex Rivera, a designer-developer based in Portland. I turn fuzzy product ideas into elegant interfaces, interactive prototypes, and launch-ready websites.
Available May 2026
12 launches
Current workspace
Product narratives, polished into launch-ready experiences.
8+
Years
34
Projects
96%
Retention
About
Strategy, interface design, and code in one focused practice.
Prototype-first process
Teams can click, test, and refine key flows before investing in heavy production work.
Recent focus
In the last year I’ve helped climate-tech, wellness, and boutique commerce teams improve onboarding, conversion, and editorial storytelling.
Selected work
A compact gallery of launches, systems, and prototypes.
Filter by discipline to see how each project moved from insight to interface.
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Contact
Have a product, campaign, or portfolio refresh in mind?
Send a concise note and I’ll reply with next steps, availability, and a few focused questions about your goals.